The other evening, a friend and I were talking about the power of scent. She told me her favorite men’s cologne, Agua De Gio, and to illustrate it’s power on her, she told me what happens when she smells this cologne. One day, while she was having lunch at a café near her school, she smelled it and looked around. She was just hungry for food upon arriving at the café, but after she smelled this cologne, all thoughts of hunger faded and the needs of her taste buds and growling stomach were ignored and replaced with another sudden, urgent need. She had to find the man, who without a touch, a look, or even a word had seduced her. Her eyes and her nostrils collaborated in this effort to discover him, the stranger who had reduced her to an animal in heat, unable to deny the olfactory sensation. When she finally did discover the source, it was an older gentleman with nothing in his appearance to draw this kind of reaction from her… but still, because of this scent, he had a magnetic pull that lured her in like a moth to a flame.
Wow, you’re probably thinking, what was the name of that cologne again? Scent is powerful. Here’s how to turn that bottle of cologne into Love Potion #9.
Humans are sensual, meaning we like things that engage our senses: sight, touch, hearing, taste, and smell. These things all come into play in romantic relationships. You can do something about how you look. You can exercise, primp, eat right, and dress well, but ultimately you cannot change your genetic makeup. You can’t change the way your voice sounds. You can also maintain good oral hygiene so you “taste” better, and you can soften your skin so you “feel” better. Of all these senses, the sense of smell can be manipulated the most. It’s also the sense that’s attached to the most vivid memories. Everybody has a natural odor, but besides that, it’s all up to you to decide what you want to smell like.
The most important piece of advice that very few people follow is to choose a scent, and stick to it. That’s what I mean by signature scent. Just like your voice is distinct from anyone else’s, your scent has to be distinct to be remembered. When you hear a person’s voice on the phone, sometimes you can already attach it to the actual person. That’s because their voice is one of a kind. The uniqueness of their voice allows for immediate recognition. This is true about appearance as well. You look differently from anyone else and that’s what makes you recognizable. In the same way, your signature scent should also be uniquely you. This is so important if you want to be remembered not just as a girl/guy who “smelled nice.” I dated a guy a few years back and followed this piece of advice. I used only my signature scent. After we broke up, he walked into a room and he smelled the scent he had associated with the memory of me. He couldn’t help but be flooded with a host of unexpected fond memories of our time together. He ended up announcing, “Hey, someone’s wearing _____(my name)!” Needless to say, the girl wearing my signature scent was a little annoyed when she retorted, “Hey, it’s not just her scent!”
Well, that’s true, to any non-discriminating nose. But not my ex’s. To him, that scent will always be me. Every time he smells it, he’ll know it’s me, the same way he knows it’s me when he hears my voice or sees my face.
And this principal works visa-versa. Even after almost 6 years, I still cannot smell Curve. I cannot smell it without being flooded with fond memories of my ex. I feel all warm and fuzzy inside, overly sentimental and wanting again to be wrapped up in his arms. I smell him and all my other senses take a journey back in time. I see his face vividly, I remember the day we sat by the lake, and I leaned back in his chest, his arms enfolding me. I can picture his wife-beater and my flowing blue dress. I remember the taste of his kiss, the smoothness of his lips, the deepness of his sultry voice. Because he followed the principle of using a signature scent, I can remember all that with vividness after six years.
So my case in point? If you can’t be with him/her (right now or ever) at least be the unforgettable one. Leave him/her with good memories, memories stirred up by the subtle but deeply ingrained power of your scent.